Tag: privacy

Privacy as a USP: The value of privacy marketing

The mission of the International Chamber of Commerce (ICC) is to promote international trade and investment through a rules-based multilateral system. Supporting cross-border trade and investment and, more broadly, the essential role of business in society, has been the mission of our world business organization since a handful of entrepreneurs created ICC over 90 years…
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Privacy – the next marketing battlefield?

Digital Shoreditch is a one-week long festival dedicated to celebrating creativity and to promoting the talent of new entrepreneurs in the technology and creative industries. The event is held every year in the East London district of Shoreditch, mostly around the Brick Lane and Clerkenwell areas. I spoke there about privacy and the forthcoming ‘cookie…
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